{"id":9421,"date":"2026-08-14T09:39:52","date_gmt":"2026-08-14T12:39:52","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=9421"},"modified":"2026-08-14T09:39:52","modified_gmt":"2026-08-14T12:39:52","slug":"sicoob-amplia-beneficios-dos-cartoes-e-passa-a-oferecer-ate-quatro-pontos-por-dolar","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=9421","title":{"rendered":"Sicoob amplia benef\u00edcios dos cart\u00f5es e passa a oferecer at\u00e9 quatro pontos por d\u00f3lar"},"content":{"rendered":"

Novo portf\u00f3lio re\u00fane seis categorias de cart\u00f5es com benef\u00edcios progressivos, acompanhando diferentes etapas e perfis de relacionamento dos cooperados<\/em><\/p>\n

O Sicoob reformulou seu portf\u00f3lio de cart\u00f5es para oferecer solu\u00e7\u00f5es mais aderentes \u00e0s diferentes necessidades dos cooperados, com benef\u00edcios que evoluem conforme o relacionamento com a institui\u00e7\u00e3o. A nova linha passa a contar com seis produtos: Gold, Gold Plus, Platinum, Verth, Merith e Zenith, com vantagens que v\u00e3o de prote\u00e7\u00e3o para compras e programas de recompensas a acesso gratuito \u00e0s salas VIP, seguros de viagem e experi\u00eancias exclusivas. Nos cart\u00f5es voltados ao p\u00fablico de maior renda, a pontua\u00e7\u00e3o chega a quatro pontos por d\u00f3lar gasto, uma das mais competitivas do mercado. As novas condi\u00e7\u00f5es passam a valer a partir de agosto.<\/p>\n

A reformula\u00e7\u00e3o faz parte da estrat\u00e9gia do Sicoob de tornar o cart\u00e3o um instrumento cada vez mais relevante na jornada financeira dos cooperados, com produtos alinhados a diferentes etapas de vida, perfis de consumo e n\u00edveis de relacionamento. A nova arquitetura do portf\u00f3lio cria uma progress\u00e3o natural entre os produtos, permitindo que os benef\u00edcios acompanhem o crescimento do v\u00ednculo com a institui\u00e7\u00e3o.<\/p>\n

Dispon\u00edveis nas bandeiras Visa e Mastercard, os cart\u00f5es foram organizados em uma jornada progressiva de vantagens. No Gold, Gold Plus e Platinum, o cooperado conta com benef\u00edcios voltados ao dia a dia, como prote\u00e7\u00e3o de compras, garantia estendida, assist\u00eancia global de emerg\u00eancia, experi\u00eancias das bandeiras e pontua\u00e7\u00e3o de at\u00e9 1,5 ponto por d\u00f3lar gasto, conforme o produto. Todos os cart\u00f5es t\u00eam a possibilidade de isen\u00e7\u00e3o de anuidade mediante crit\u00e9rios de relacionamento.<\/p>\n

J\u00e1 o Verth, o Merith e o Zenith s\u00e3o cart\u00f5es direcionados a cooperados de alta renda, com benef\u00edcios voltados a viagens, experi\u00eancias e conveni\u00eancia. As op\u00e7\u00f5es incluem acesso a salas VIP, seguros para viagens nacionais e internacionais, servi\u00e7o de concierge, al\u00e9m de vantagens em hot\u00e9is, locadoras de ve\u00edculos, restaurantes e programas de recompensas oferecidos pelas bandeiras.<\/p>\n

A pontua\u00e7\u00e3o pode chegar a quatro pontos por d\u00f3lar gasto, conforme a modalidade do cart\u00e3o. Em rela\u00e7\u00e3o \u00e0s salas VIP, o Verth oferece at\u00e9 quatro acessos gratuitos por ano, o Merith disponibiliza at\u00e9 12 acessos anuais e o Zenith garante acesso ilimitado ao titular, com direito a dois convidados por visita.<\/p>\n

“Queremos que o cart\u00e3o deixe de ser apenas um meio de pagamento para refletir a jornada financeira do cooperado. Por isso, redesenhamos todo o portf\u00f3lio, n\u00e3o apenas os benef\u00edcios, mas a l\u00f3gica que orienta cada categoria, para que o cart\u00e3o evolua junto com o relacionamento do cooperado com o Sicoob, desde o primeiro produto de cr\u00e9dito at\u00e9 as solu\u00e7\u00f5es voltadas \u00e0 alta renda. Essa \u00e9 uma aposta estrat\u00e9gica: transformar o cart\u00e3o em um dos principais pontos de conex\u00e3o entre o cooperado e a cooperativa ao longo de toda a sua vida financeira. Trata-se da atualiza\u00e7\u00e3o mais abrangente do nosso portf\u00f3lio de cart\u00f5es, que refor\u00e7a o nosso compromisso de oferecer solu\u00e7\u00f5es cada vez mais aderentes \u00e0s necessidades de cada perfil de cooperado\u201d, informou Marcos Vinicius Viana Bordes, diretor de Opera\u00e7\u00f5es do Sicoob.<\/p>\n

Com a reformula\u00e7\u00e3o, o Sicoob passa a oferecer um portf\u00f3lio que acompanha toda a jornada do cooperado, dos primeiros produtos de cr\u00e9dito \u00e0s solu\u00e7\u00f5es de alta renda, reunindo, em um mesmo ecossistema, benef\u00edcios financeiros, programas de recompensas e experi\u00eancias, refor\u00e7ando o cart\u00e3o como um dos principais instrumentos de relacionamento entre cooperado e cooperativa.<\/p>\n

Texto: Sicoob<\/p>\n

Foto: Diculga\u00e7\u00e3o<\/p>\n

\"\"<\/p>\n

Conte\u00fado exclusivo de empresas participantes do Anu\u00e1rio Brasileiro do Agroneg\u00f3cio e Agricultura Familiar \u2013 LEIA O ANU\u00c1RIO GRATUITAMENTE<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Novo portf\u00f3lio re\u00fane seis categorias de cart\u00f5es com benef\u00edcios progressivos, acompanhando diferentes etapas e perfis de relacionamento dos cooperados O Sicoob reformulou seu portf\u00f3lio de cart\u00f5es para oferecer solu\u00e7\u00f5es mais aderentes \u00e0s diferentes necessidades dos cooperados, com benef\u00edcios que evoluem conforme o relacionamento com a institui\u00e7\u00e3o. A nova linha passa…<\/p>\n","protected":false},"author":10,"featured_media":9422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_members_access_role":[],"_members_access_error":""},"categories":[131,167],"tags":[],"class_list":["post-9421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-geral"],"yoast_head":"\nSicoob amplia benef\u00edcios dos cart\u00f5es e passa a oferecer at\u00e9 quatro pontos por d\u00f3lar - MaisAgro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portalmaisagro.com\/?p=9421\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sicoob amplia benef\u00edcios dos cart\u00f5es e passa a oferecer at\u00e9 quatro pontos por d\u00f3lar - MaisAgro\" \/>\n<meta property=\"og:description\" content=\"Novo portf\u00f3lio re\u00fane seis categorias de cart\u00f5es com benef\u00edcios progressivos, acompanhando diferentes etapas e perfis de relacionamento dos cooperados O Sicoob reformulou seu portf\u00f3lio de cart\u00f5es para oferecer solu\u00e7\u00f5es mais aderentes \u00e0s diferentes necessidades dos cooperados, com benef\u00edcios que evoluem conforme o relacionamento com a institui\u00e7\u00e3o. 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