{"id":9188,"date":"2026-08-05T11:10:39","date_gmt":"2026-08-05T14:10:39","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=9188"},"modified":"2026-08-05T11:10:39","modified_gmt":"2026-08-05T14:10:39","slug":"congresso-de-marketing-do-agro-abmra-posiciona-lideranca-ia-e-estrategia-no-centro-das-transformacoes-do-setor","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=9188","title":{"rendered":"Congresso de Marketing do Agro ABMRA posiciona lideran\u00e7a, IA e estrat\u00e9gia no centro das transforma\u00e7\u00f5es do setor"},"content":{"rendered":"

Evento reunir\u00e1 executivos e especialistas para compartilhar conhecimento, tend\u00eancias e solu\u00e7\u00f5es sobre os desafios do marketing, comunica\u00e7\u00e3o e gest\u00e3o no agro<\/i><\/p>\n

\n

As transforma\u00e7\u00f5es aceleradas pela intelig\u00eancia artificial, pela digitaliza\u00e7\u00e3o e pelas mudan\u00e7as no comportamento dos mercados est\u00e3o impondo um novo ritmo \u00e0s\u00a0\u00e1reas de marketing das empresas do agro, ag\u00eancias e ve\u00edculos de m\u00eddia. Para discutir esse cen\u00e1rio e preparar os profissionais para os desafios dos pr\u00f3ximos anos, a Associa\u00e7\u00e3o Brasileira de Marketing Rural e Agro (ABMRA) realiza, no dia\u00a025\u00a0de\u00a0novembro, em S\u00e3o Paulo\u00a0(SP), o 18\u00ba Congresso de Marketing do Agro ABMRA, considerado o principal evento brasileiro voltado ao marketing, \u00e0 comunica\u00e7\u00e3o e \u00e0 gest\u00e3o estrat\u00e9gica no agroneg\u00f3cio.<\/p>\n

Com o tema “O Novo Ritmo do Marketing do Agro”, o congresso reunir\u00e1 especialistas, executivos, lideran\u00e7as empresariais e profissionais do setor\u00a0para um dia de conte\u00fados\u00a0in\u00e9ditos, trocas\u00a0de experi\u00eancias e discuss\u00f5es\u00a0das principais tend\u00eancias que est\u00e3o redefinindo a atua\u00e7\u00e3o do marketing no agro.<\/p>\n

A programa\u00e7\u00e3o foi estruturada em cinco grandes eixos tem\u00e1ticos: Lideran\u00e7a, Intelig\u00eancia, Estrat\u00e9gia, Compliance e Comunica\u00e7\u00e3o. Cada painel abordar\u00e1 os impactos das transforma\u00e7\u00f5es tecnol\u00f3gicas e mercadol\u00f3gicas sobre a gest\u00e3o das marcas, a tomada de decis\u00e3o, o desenvolvimento de equipes, o uso estrat\u00e9gico da intelig\u00eancia artificial, a governan\u00e7a corporativa e a constru\u00e7\u00e3o de posicionamentos relevantes em um ambiente cada vez mais competitivo.<\/p>\n

Para o presidente da ABMRA, Ricardo Nicodemos, o\u00a0evento\u00a0\u00e9\u00a0um espa\u00e7o de atualiza\u00e7\u00e3o estrat\u00e9gica para os profissionais do setor.\u00a0“O Congresso da ABMRA \u00e9, na pr\u00e1tica, um MBA em um \u00fanico dia. Reunimos especialistas que vivem as transforma\u00e7\u00f5es do mercado para compartilhar conhecimento aplic\u00e1vel, tend\u00eancias e experi\u00eancias que ajudam os profissionais a enfrentar os desafios atuais e, principalmente, a se preparar para o futuro do marketing no agro. Mais do que acompanhar mudan\u00e7as, queremos contribuir para formar l\u00edderes capazes de conduzir essa nova realidade com estrat\u00e9gia, vis\u00e3o de longo prazo e capacidade de adapta\u00e7\u00e3o”, afirma.<\/p>\n

Segundo o diretor do Congresso, Wanderson Tosta, tanto o tema central quanto a composi\u00e7\u00e3o dos pain\u00e9is foram definidos a partir das transforma\u00e7\u00f5es que impactam diariamente os\u00a0executivos respons\u00e1veis pelas \u00e1reas de marketing, comunica\u00e7\u00e3o e neg\u00f3cios nas empresas do agroneg\u00f3cio, ag\u00eancias e ve\u00edculos de m\u00eddia que atuam no setor.<\/p>\n

“A escolha do tema e dos pain\u00e9is foi resultado de uma an\u00e1lise criteriosa dos desafios que os profissionais enfrentam hoje. Buscamos construir uma programa\u00e7\u00e3o conectada \u00e0 realidade de todo o ecossistema de comunica\u00e7\u00e3o do agro, abordando temas que v\u00e3o al\u00e9m das tend\u00eancias e entregam reflex\u00f5es, estrat\u00e9gias e insights capazes de apoiar decis\u00f5es em um ambiente marcado por velocidade, inova\u00e7\u00e3o tecnol\u00f3gica e crescente complexidade. Nosso objetivo \u00e9 que cada participante saia do Congresso com repert\u00f3rio e ferramentas para transformar conhecimento em vantagem competitiva”,\u00a0completa Tosta.<\/p>\n

Ao longo de sua\u00a0trajet\u00f3ria, o Congresso de Marketing do Agro ABMRA consolidou-se como o principal f\u00f3rum brasileiro dedicado \u00e0 evolu\u00e7\u00e3o do marketing no agroneg\u00f3cio, promovendo o encontro entre empresas, ag\u00eancias, consultorias, institui\u00e7\u00f5es de pesquisa e profissionais respons\u00e1veis pela constru\u00e7\u00e3o das estrat\u00e9gias que fortalecem a competitividade do setor.<\/p>\n

Servi\u00e7o\u00a0–\u00a018\u00ba Congresso de Marketing do Agro ABMRA<\/p>\n

Tema:\u00a0O Novo Ritmo do Marketing do Agro<\/p>\n

Data:\u00a025\u00a0de\u00a0novembro\u00a0de 2026<\/p>\n

Hor\u00e1rio:\u00a0a\u00a0partir das 8h<\/p>\n

Endere\u00e7o:\u00a0Rua Verbo Divino, 1488 \u2013 Granja Julieta \u2013 S\u00e3o Paulo (SP)<\/p>\n

Sobre a ABMRA<\/p>\n

A Associa\u00e7\u00e3o Brasileira de Marketing Rural e Agro (ABMRA) \u00e9 a \u00fanica entidade voltada exclusivamente ao marketing e \u00e0 comunica\u00e7\u00e3o do Agro. H\u00e1 quase 50 anos, fortalece o marketing disseminando as boas pr\u00e1ticas e contribuindo com todos que participam da cadeia produtiva do setor a se comunicarem melhor. Congrega todo o ecossistema da comunica\u00e7\u00e3o, tendo como Associados as ind\u00fastrias (anunciantes), ag\u00eancias e ve\u00edculos de m\u00eddia.<\/p>\n

A ABMRA se posiciona como a \u201cCasa do Marketing e da Comunica\u00e7\u00e3o do Agro\u201d<\/p>\n

Texto: ABMRA<\/p>\n

Foto: Divulga\u00e7\u00e3o<\/p>\n

\"\"<\/p>\n

Conte\u00fado exclusivo de empresas participantes do Anu\u00e1rio Brasileiro do Agroneg\u00f3cio e Agricultura Familiar – LEIA O ANU\u00c1RIO GRATUITAMENTE<\/em><\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Evento reunir\u00e1 executivos e especialistas para compartilhar conhecimento, tend\u00eancias e solu\u00e7\u00f5es sobre os desafios do marketing, comunica\u00e7\u00e3o e gest\u00e3o no agro As transforma\u00e7\u00f5es aceleradas pela intelig\u00eancia artificial, pela digitaliza\u00e7\u00e3o e pelas mudan\u00e7as no comportamento dos mercados est\u00e3o impondo um novo ritmo \u00e0s\u00a0\u00e1reas de marketing das empresas do agro, ag\u00eancias e…<\/p>\n","protected":false},"author":10,"featured_media":9189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_members_access_role":[],"_members_access_error":""},"categories":[3,131],"tags":[],"class_list":["post-9188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricultura","category-destaques"],"yoast_head":"\nCongresso de Marketing do Agro ABMRA posiciona lideran\u00e7a, IA e estrat\u00e9gia no centro das transforma\u00e7\u00f5es do setor - 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