{"id":8674,"date":"2026-07-20T10:38:51","date_gmt":"2026-07-20T13:38:51","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=8674"},"modified":"2026-07-20T10:38:51","modified_gmt":"2026-07-20T13:38:51","slug":"gerdau-e-a-lider-em-popularidade-digital-na-industria-do-aco-no-brasil","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=8674","title":{"rendered":"Gerdau \u00e9 a l\u00edder em popularidade digital na ind\u00fastria do a\u00e7o no Brasil"},"content":{"rendered":"

Companhia lidera setor de \u201csiderurgia, minera\u00e7\u00e3o e metalurgia\u201d em estudo in\u00e9dito da Quaest<\/em><\/p>\n

A Gerdau, maior empresa brasileira produtora de a\u00e7o, \u00e9 a l\u00edder em popularidade digital no setor de Siderurgia, Minera\u00e7\u00e3o e Metalurgia, de acordo com o estudo in\u00e9dito \u201cGrandes Marcas Digitais\u201d, realizado pela consultoria de intelig\u00eancia de dados e pesquisa Quaest. A companhia alcan\u00e7ou a marca de 65,2 pontos no \u00cdndice de Popularidade Digital (IPD), indicador propriet\u00e1rio da empresa de pesquisa, superando a m\u00e9dia do setor, que registrou 55,3 pontos.<\/p>\n

De acordo com o relat\u00f3rio da Quaest, o grande diferencial da Gerdau no ambiente online reside no apelo ao \u201corgulho em pertencer\u201d e no s\u00f3lido sentimento de comunidade gerado entre os pr\u00f3prios colaboradores. Com forte presen\u00e7a nas m\u00eddias digitais, como LinkedIn, TikTok, Instagram, Facebook, Youtube e X, a empresa tem se beneficiado de conte\u00fados altamente atraentes, que resgatam sua hist\u00f3ria de longa tradi\u00e7\u00e3o ao mesmo tempo em que adota tend\u00eancias e formatos din\u00e2micos das redes sociais.<\/p>\n

\u201cO reconhecimento da Gerdau na pesquisa da Quaest reflete diretamente a estrat\u00e9gia da companhia de construir uma comunica\u00e7\u00e3o por meio de iniciativas business-to-people (B2P), que refor\u00e7am o compromisso de descomoditizar a ind\u00fastria do a\u00e7o, conectando este universo ao cotidiano das pessoas de forma aut\u00eantica. Somos a empresa de a\u00e7o com a maior comunidade digital no mundo, com mais de 4,3 milh\u00f5es de seguidores em todos os nossos perfis, sendo 3,5 milh\u00f5es de pessoas concentradas nos perfis brasileiros das nossas redes sociais\u201d, afirma Pedro Torres, diretor global de Comunica\u00e7\u00e3o, Marca e Rela\u00e7\u00f5es Institucionais da Gerdau.<\/p>\n

O estudo da Quaest monitorou 185 marcas distribu\u00eddas em 17 setores da economia brasileira ao longo do ano de 2025. A avalia\u00e7\u00e3o foi estruturada em cinco frentes de desempenho: fama, engajamento, val\u00eancia, mobiliza\u00e7\u00e3o e interesse, e considerou a presen\u00e7a das empresas que tinham perfis em pelo menos tr\u00eas redes sociais. Com base nesses pilares, a pesquisa mediu a atual relev\u00e2ncia das marcas nos canais digitais.<\/p>\n

Texto: Gerdau<\/p>\n

Foto: Pexels<\/p>\n

\"\"<\/p>\n

Conte\u00fado exclusivo de empresas participantes do Anu\u00e1rio Brasileiro do Agroneg\u00f3cio e Agricultura Familiar – LEIA O ANU\u00c1RIO GRATUITAMENTE<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Companhia lidera setor de \u201csiderurgia, minera\u00e7\u00e3o e metalurgia\u201d em estudo in\u00e9dito da Quaest A Gerdau, maior empresa brasileira produtora de a\u00e7o, \u00e9 a l\u00edder em popularidade digital no setor de Siderurgia, Minera\u00e7\u00e3o e Metalurgia, de acordo com o estudo in\u00e9dito \u201cGrandes Marcas Digitais\u201d, realizado pela consultoria de intelig\u00eancia de dados…<\/p>\n","protected":false},"author":10,"featured_media":8675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[131,167],"tags":[],"class_list":["post-8674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-geral"],"yoast_head":"\nGerdau \u00e9 a l\u00edder em popularidade digital na ind\u00fastria do a\u00e7o no Brasil - 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