{"id":7369,"date":"2026-05-22T10:44:04","date_gmt":"2026-05-22T13:44:04","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=7369"},"modified":"2026-05-22T10:46:40","modified_gmt":"2026-05-22T13:46:40","slug":"cna-promove-acao-inedita-de-promocao-comercial-na-china","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=7369","title":{"rendered":"CNA promove a\u00e7\u00e3o in\u00e9dita de promo\u00e7\u00e3o comercial na China"},"content":{"rendered":"

Degusta\u00e7\u00e3o guiada com compradores internacionais amplia oportunidades de neg\u00f3cios no mercado asi\u00e1tico<\/em><\/p>\n

\u00a0Uma a\u00e7\u00e3o in\u00e9dita de aproxima\u00e7\u00e3o comercial da CNA, por meio do projeto agroBR, apresentou produtos brasileiros a potenciais compradores estrangeiros em uma degusta\u00e7\u00e3o guiada na ter\u00e7a (19), em Xangai, na China<\/p>\n

A Confedera\u00e7\u00e3o iniciou no domingo (17) uma miss\u00e3o na Sial China com rodadas de neg\u00f3cios, visitas t\u00e9cnicas a empresas e mercados da regi\u00e3o at\u00e9 sexta (22). As a\u00e7\u00f5es fazem parte do agroBR, uma parceria da CNA com a ApexBrasil e o Sebrae.<\/p>\n

Para Rita Padilla, assessora de Rela\u00e7\u00f5es Internacionais da CNA, a iniciativa da degusta\u00e7\u00e3o com compradores chineses evidenciou a import\u00e2ncia de encontros como esse.<\/p>\n

\u201cAo reunir compradores qualificados, obtivemos devolutivas valiosas sobre como apresentar os produtos brasileiros, al\u00e9m de compreender melhor as prefer\u00eancias de paladar e h\u00e1bitos de consumo no mercado chin\u00eas\u201d, afirmou.<\/p>\n

A proposta \u00e9 criar uma experi\u00eancia sensorial e direcionada, com foco na apresenta\u00e7\u00e3o da origem, qualidade e valor agregado dos produtos brasileiros.<\/p>\n

A ideia tamb\u00e9m aposta no hist\u00f3rico e na conex\u00e3o comercial para fortalecer o posicionamento da produ\u00e7\u00e3o nacional no mercado asi\u00e1tico.<\/p>\n

Para o evento, foram selecionados dez empres\u00e1rios rurais dos segmentos de bebidas, mel, nozes e castanhas, erva-mate, cacau e derivados. Participaram compradores chineses, entre importadores e formadores de opini\u00e3o.<\/p>\n

Para Jason Lu, que realiza servi\u00e7os de com\u00e9rcio na Better Solution, foi importante conhecer os produtos brasileiros em prepara\u00e7\u00f5es inspiradas na culin\u00e1ria t\u00edpica do pa\u00eds.<\/p>\n

\u201cFoi poss\u00edvel degustar os produtos e perceber como eles se comportam na culin\u00e1ria brasileira, al\u00e9m de criar uma conex\u00e3o importante entre quem vende e quem busca novos fornecedores, tornando o contato mais estrat\u00e9gico para a gera\u00e7\u00e3o de neg\u00f3cios\u201d, afirmou.<\/p>\n

Para Ada Zhang, gerente de compras da Shanghai Yunxiang Catering, a degusta\u00e7\u00e3o foi uma oportunidade de conhecer melhor a diversidade dos produtos brasileiros apresentados durante a a\u00e7\u00e3o de promo\u00e7\u00e3o comercial.<\/p>\n

\u201cEu conhecia pouco sobre os produtos do Brasil, mas tudo o que foi apresentado tinha algum aspecto interessante. Tive uma \u00f3tima impress\u00e3o, principalmente pela diversidade de sabores, que considero um ponto muito forte\u201d, afirmou.<\/p>\n

Durante a programa\u00e7\u00e3o, a comitiva tamb\u00e9m realiza visitas t\u00e9cnicas a empresas e mercados da regi\u00e3o para conhecer modelos de comercializa\u00e7\u00e3o, tend\u00eancias de consumo e pr\u00e1ticas adotadas no mercado asi\u00e1tico.<\/p>\n

\"\"
As a\u00e7\u00f5es fazem parte do agroBR, uma parceria da CNA com a ApexBrasil e o Sebrae.<\/figcaption><\/figure>\n

Assessoria de Comunica\u00e7\u00e3o CNA<\/span><\/em><\/p>\n

\"\"<\/p>\n

Conte\u00fado exclusivo de empresas participantes do Anu\u00e1rio Brasileiro do Agroneg\u00f3cio e Agricultura Familiar – LEIA O ANU\u00c1RIO GRATUITAMENTE<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Degusta\u00e7\u00e3o guiada com compradores internacionais amplia oportunidades de neg\u00f3cios no mercado asi\u00e1tico \u00a0Uma a\u00e7\u00e3o in\u00e9dita de aproxima\u00e7\u00e3o comercial da CNA, por meio do projeto agroBR, apresentou produtos brasileiros a potenciais compradores estrangeiros em uma degusta\u00e7\u00e3o guiada na ter\u00e7a (19), em Xangai, na China A Confedera\u00e7\u00e3o iniciou no domingo (17) uma…<\/p>\n","protected":false},"author":10,"featured_media":7370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[131,167],"tags":[],"class_list":["post-7369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-geral"],"yoast_head":"\nCNA promove a\u00e7\u00e3o in\u00e9dita de promo\u00e7\u00e3o comercial na China - 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