{"id":6728,"date":"2026-04-17T14:16:08","date_gmt":"2026-04-17T17:16:08","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=6728"},"modified":"2026-04-17T14:43:04","modified_gmt":"2026-04-17T17:43:04","slug":"83-anos-nao-representam-apenas-tempo-representam-consistencia","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=6728","title":{"rendered":"BRADESCO: 83 anos n\u00e3o representam apenas tempo, representam consist\u00eancia"},"content":{"rendered":"<p><strong><em>Por Roberto Fran\u00e7a,<\/em><\/strong><\/p>\n<p><strong><em>Diretor de Agroneg\u00f3cios no Bradesco<\/em><\/strong><\/p>\n<p>Desde 1943, o <a class=\"WKVSfLCavKyjywFEXwZDFLAfdDosdiAqrY \" href=\"https:\/\/www.linkedin.com\/company\/bradesco\/\" target=\"_self\" data-test-app-aware-link=\"\">Bradesco<\/a> segue construindo uma trajet\u00f3ria marcada por presen\u00e7a, capacidade de adapta\u00e7\u00e3o e vis\u00e3o de longo prazo. Ao longo de diferentes ciclos da economia brasileira, o banco cresceu acompanhando as transforma\u00e7\u00f5es do pa\u00eds e mantendo um princ\u00edpio que continua atual, estar pr\u00f3ximo de quem produz, empreende e move o Brasil.<\/p>\n<p>Fa\u00e7o parte dessa hist\u00f3ria h\u00e1 mais de duas d\u00e9cadas. Nesse per\u00edodo, tive a oportunidade de acompanhar de dentro a evolu\u00e7\u00e3o da institui\u00e7\u00e3o, assumindo diferentes desafios e vendo de perto como o Bradesco preserva aquilo que sempre foi sua base, solidez, disciplina e relacionamento.<\/p>\n<p>Hoje, \u00e0 frente da diretoria de agroneg\u00f3cios, tenho o privil\u00e9gio de trabalhar diariamente com um dos setores que melhor expressa esses mesmos valores. O agro tamb\u00e9m \u00e9 feito de ciclos, planejamento e vis\u00e3o de longo prazo, algo que conecta naturalmente a trajet\u00f3ria do banco com a evolu\u00e7\u00e3o do campo brasileiro.<\/p>\n<p>Estivemos na Expodireto Cotrijal, uma das principais feiras do agro do pa\u00eds. No meio da rotina intensa de encontros e conversas com clientes, paramos alguns minutos para um gesto simples, mas significativo. Cantar parab\u00e9ns ao Bradesco.<\/p>\n<p>Mais do que uma celebra\u00e7\u00e3o, o v\u00eddeo traduz o orgulho de pertencer a uma institui\u00e7\u00e3o que h\u00e1 mais de oito d\u00e9cadas constr\u00f3i sua hist\u00f3ria ao lado do Brasil.<\/p>\n<p><iframe loading=\"lazy\" title=\"Publica\u00e7\u00e3o incorporada\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7437244737788633088?compact=1\" width=\"1008\" height=\"798\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"addtoany_share_save_container addtoany_content addtoany_content_bottom\"><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6694\" src=\"https:\/\/portalmaisagro.com\/wp-content\/uploads\/2026\/04\/capa-2026-10.png\" alt=\"\" width=\"195\" height=\"256\" srcset=\"https:\/\/portalmaisagro.com\/wp-content\/uploads\/2026\/04\/capa-2026-10.png 298w, https:\/\/portalmaisagro.com\/wp-content\/uploads\/2026\/04\/capa-2026-10-229x300.png 229w, https:\/\/portalmaisagro.com\/wp-content\/uploads\/2026\/04\/capa-2026-10-150x197.png 150w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/p>\n<p><a href=\"https:\/\/digital.agriculturafamiliar.agr.br\/pub\/agriculturafamiliar\/#page\/147\"><strong><em>Conte\u00fado exclusivo de empresas participantes do Anu\u00e1rio Brasileiro do Agroneg\u00f3cio e Agricultura Familiar &#8211; LEIA O ANU\u00c1RIO GRATUITAMENTE<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Roberto Fran\u00e7a, Diretor de Agroneg\u00f3cios no Bradesco Desde 1943, o Bradesco segue construindo uma trajet\u00f3ria marcada por presen\u00e7a, capacidade de adapta\u00e7\u00e3o e vis\u00e3o de longo prazo. Ao longo de diferentes ciclos da economia brasileira, o banco cresceu acompanhando as transforma\u00e7\u00f5es do pa\u00eds e mantendo um princ\u00edpio que continua atual,&hellip;<\/p>\n","protected":false},"author":10,"featured_media":6729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,17,131],"tags":[],"class_list":["post-6728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-credito-e-investimento","category-destaques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRADESCO: 83 anos n\u00e3o representam apenas tempo, representam consist\u00eancia - MaisAgro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portalmaisagro.com\/?p=6728\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRADESCO: 83 anos n\u00e3o representam apenas tempo, representam consist\u00eancia - MaisAgro\" \/>\n<meta property=\"og:description\" content=\"Por Roberto Fran\u00e7a, Diretor de Agroneg\u00f3cios no Bradesco Desde 1943, o Bradesco segue construindo uma trajet\u00f3ria marcada por presen\u00e7a, capacidade de adapta\u00e7\u00e3o e vis\u00e3o de longo prazo. Ao longo de diferentes ciclos da economia brasileira, o banco cresceu acompanhando as transforma\u00e7\u00f5es do pa\u00eds e mantendo um princ\u00edpio que continua atual,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/portalmaisagro.com\/?p=6728\" \/>\n<meta property=\"og:site_name\" content=\"MaisAgro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/maisagroportal\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T17:16:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T17:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/portalmaisagro.com\/wp-content\/uploads\/2026\/04\/2025_07_17_Roberto_Franca_Foto_Wanezza_Soares-8098-Edit-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taiane do Carmo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taiane do Carmo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/portalmaisagro.com\/?p=6728#article\",\"isPartOf\":{\"@id\":\"https:\/\/portalmaisagro.com\/?p=6728\"},\"author\":{\"name\":\"Taiane do Carmo\",\"@id\":\"https:\/\/portalmaisagro.com\/#\/schema\/person\/ade0f16b5a3434e1ec47b1fbdb9b9318\"},\"headline\":\"BRADESCO: 83 anos n\u00e3o representam apenas tempo, representam consist\u00eancia\",\"datePublished\":\"2026-04-17T17:16:08+00:00\",\"dateModified\":\"2026-04-17T17:43:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/portalmaisagro.com\/?p=6728\"},\"wordCount\":277,\"publisher\":{\"@id\":\"https:\/\/portalmaisagro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/portalmaisagro.com\/?p=6728#primaryimage\"},\"thumbnailUrl\":\"https:\/\/portalmaisagro.com\/wp-content\/uploads\/2026\/04\/2025_07_17_Roberto_Franca_Foto_Wanezza_Soares-8098-Edit-scaled.jpg\",\"articleSection\":[\"ARTIGOS\",\"CR\u00c9DITO E INVESTIMENTO\",\"DESTAQUES\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/portalmaisagro.com\/?p=6728\",\"url\":\"https:\/\/portalmaisagro.com\/?p=6728\",\"name\":\"BRADESCO: 83 anos n\u00e3o representam apenas tempo, representam consist\u00eancia - 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