{"id":5861,"date":"2026-03-13T10:20:38","date_gmt":"2026-03-13T13:20:38","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=5861"},"modified":"2026-03-13T10:21:37","modified_gmt":"2026-03-13T13:21:37","slug":"conexao-de-negocios-sistema-ocergs-promove-evento-inedito-para-conectar-cooperativas-a-gigantes-do-agro","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=5861","title":{"rendered":"Conex\u00e3o de Neg\u00f3cios: Sistema Ocergs promove evento in\u00e9dito para conectar cooperativas a gigantes do agro"},"content":{"rendered":"

John Deere, Yara e Mahindra participaram do encontro na Expodireto, que inaugura agenda permanente de aproxima\u00e7\u00e3o com players do mercado<\/em><\/p>\n

O Sistema Ocergs promoveu, nesta quinta-feira (12), na Expodireto Cotrijal, a primeira edi\u00e7\u00e3o do Conex\u00e3o de Neg\u00f3cios, iniciativa voltada a aproximar cooperativas ga\u00fachas de grandes players do agroneg\u00f3cio. O evento, realizado na Casa do Cooperativismo, inaugurou uma agenda permanente de encontros estrat\u00e9gicos entre o sistema cooperativo e o mercado, com foco na gera\u00e7\u00e3o de neg\u00f3cios e na integra\u00e7\u00e3o entre diferentes elos da cadeia produtiva.<\/p>\n

Executivos das empresas John Deere, Yara Brasil e Mahindra foram convidados a apresentar pitches estrat\u00e9gicos em painel mediado pelo gerente de pesquisa da CCGL\/RTC e Smartcoop, Geomar Corassa. Al\u00e9m de lideran\u00e7as de 13 cooperativas de diferentes ramos, participaram do encontro entidades ligadas ao desenvolvimento econ\u00f4mico e ao setor produtivo, como Fetag-RS, Sebrae RS, Invest RS e ApexBrasil.<\/p>\n

O projeto integra uma estrat\u00e9gia mais ampla do Sistema Ocergs para impulsionar investimentos e oportunidades comerciais para as cooperativas ga\u00fachas. \u201cPassamos a atuar como um hub de neg\u00f3cios facilitador de parcerias. O evento de hoje foi uma amostra do que vamos repetir em outras feiras, de forma estruturada, para fortalecer a competitividade do setor\u201d, afirmou o presidente do Sistema Ocergs, Darci Hartmann.<\/p>\n

Durante o evento, os painelistas apresentaram solu\u00e7\u00f5es, tecnologias e possibilidades de coopera\u00e7\u00e3o voltadas ao aumento da produtividade nas propriedades rurais.<\/p>\n

Diretor comercial da Yara Regi\u00e3o Sul, Marcio Wally, destacou como a capilaridade do sistema cooperativo, que alcan\u00e7a todos os munic\u00edpios ga\u00fachos, pode ampliar o acesso dos produtores a tecnologias ainda pouco difundidas no campo. \u201cHoje, de 30% a 60% dos nutrientes aplicados ao solo nunca chegam \u00e0 planta. Nosso trabalho \u00e9 ajudar nessa efici\u00eancia. E o sistema cooperativo pode facilitar a difus\u00e3o dessa tecnologia\u201d, afirmou.<\/p>\n

Na mesma linha, o diretor de vendas da John Deere, Hor\u00e1cio Meza, ressaltou a import\u00e2ncia da integra\u00e7\u00e3o entre ind\u00fastria, cooperativas e institui\u00e7\u00f5es de ensino para transformar tecnologia em resultados concretos no campo. \u201cTemos buscado essa conex\u00e3o para que possamos, como ind\u00fastria, ajudar no uso e na otimiza\u00e7\u00e3o da tecnologia j\u00e1 dispon\u00edvel. Tamb\u00e9m vislumbramos parcerias para o desenvolvimento conjunto de solu\u00e7\u00f5es que considerem, por exemplo, a realidade do Rio Grande do Sul e os desafios locais\u201d, explicou.<\/p>\n

Para Ricardo Dutra, gerente de exporta\u00e7\u00e3o da Mahindra, a conex\u00e3o com cooperativas \u00e9 essencial para atingir pequenos e m\u00e9dios produtores, ainda em processo de mecaniza\u00e7\u00e3o. \u201cAs cooperativas nos aproximam de quem precisa da tecnologia e das solu\u00e7\u00f5es\u201d, resumiu.<\/p>\n

Solu\u00e7\u00e3o focada na agricultura digital<\/strong><\/p>\n

Entre os projetos discutidos, destacou-se a possibilidade de integra\u00e7\u00e3o das solu\u00e7\u00f5es das empresas \u00e0 plataforma digital Smart Coop, j\u00e1 utilizada por cooperativas do Rio Grande do Sul. Voltada \u00e0 gest\u00e3o de propriedades rurais, a ferramenta democratiza o acesso \u00e0 agricultura digital: 76% dos usu\u00e1rios t\u00eam menos de 100 hectares.<\/p>\n

\u201cO cooperativismo \u00e9 o grande vetor de transforma\u00e7\u00e3o da realidade do produtor, porque faz essa tecnologia chegar independentemente do seu tamanho. O Smart Coop j\u00e1 democratizou esse acesso, e agora temos oportunidade de integrar tamb\u00e9m as solu\u00e7\u00f5es das empresas parceiras\u201d, avaliou o gerente de pesquisa da CCGL\/RTC e Smartcoop, Geomar Corassa.<\/p>\n

O Conex\u00e3o de Neg\u00f3cios integra uma agenda estruturada de eventos do Sistema Ocergs prevista para 2026 e conta com esfor\u00e7os complementares de fomento a neg\u00f3cios, como a amplia\u00e7\u00e3o da presen\u00e7a do cooperativismo ga\u00facho em feiras nacionais e internacionais.<\/p>\n

\"\"
Cr\u00e9dito: Divulga\u00e7\u00e3o\/Sistema Ocergs<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

John Deere, Yara e Mahindra participaram do encontro na Expodireto, que inaugura agenda permanente de aproxima\u00e7\u00e3o com players do mercado O Sistema Ocergs promoveu, nesta quinta-feira (12), na Expodireto Cotrijal, a primeira edi\u00e7\u00e3o do Conex\u00e3o de Neg\u00f3cios, iniciativa voltada a aproximar cooperativas ga\u00fachas de grandes players do agroneg\u00f3cio. O evento,…<\/p>\n","protected":false},"author":10,"featured_media":5863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[131],"tags":[],"class_list":["post-5861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques"],"yoast_head":"\nConex\u00e3o de Neg\u00f3cios: Sistema Ocergs promove evento in\u00e9dito para conectar cooperativas a gigantes do agro - MaisAgro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portalmaisagro.com\/?p=5861\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conex\u00e3o de Neg\u00f3cios: Sistema Ocergs promove evento in\u00e9dito para conectar cooperativas a gigantes do agro - MaisAgro\" \/>\n<meta property=\"og:description\" content=\"John Deere, Yara e Mahindra participaram do encontro na Expodireto, que inaugura agenda permanente de aproxima\u00e7\u00e3o com players do mercado O Sistema Ocergs promoveu, nesta quinta-feira (12), na Expodireto Cotrijal, a primeira edi\u00e7\u00e3o do Conex\u00e3o de Neg\u00f3cios, iniciativa voltada a aproximar cooperativas ga\u00fachas de grandes players do agroneg\u00f3cio. 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