{"id":5440,"date":"2026-01-29T11:07:25","date_gmt":"2026-01-29T14:07:25","guid":{"rendered":"https:\/\/portalmaisagro.com\/?p=5440"},"modified":"2026-01-29T11:08:27","modified_gmt":"2026-01-29T14:08:27","slug":"bric-certo","status":"publish","type":"post","link":"https:\/\/portalmaisagro.com\/?p=5440","title":{"rendered":"Bric certo"},"content":{"rendered":"

Por Clovis Lumertz,<\/span> CEO & FOUNDER da ALLCON | Empres\u00e1rio | Consultor | Conselheiro de Administra\u00e7\u00e3o | Investidor Start Ups<\/span><\/em><\/p>\n

Em algum momento da hist\u00f3ria, provavelmente entre um rol\u00ea no campo e um olhar curioso para o galinheiro, algu\u00e9m reparou numa coisa interessante: onde a galinha fazia suas necessidades, as plantas cresciam mais verdes, mais fortes, mais animadas\u2026<\/span><\/p>\n

Seria algum tipo de bruxaria? Um pacto secreto entre a galinha e a natureza? Um superpoder cloacal at\u00e9 ent\u00e3o ignorado? Tinha algo na observa\u00e7\u00e3o escatol\u00f3gica\u2026<\/span><\/p>\n

Nascia ali, entre olhares e d\u00favidas, o embri\u00e3o de um experimento. Talvez sem saber nada de NPK ou fotoss\u00edntese, o observador curioso passou a testar: jogava titica de galinha aqui e ali\u2026 E n\u00e3o \u00e9 que dava certo? A planta\u00e7\u00e3o agradecia com folhas vistosas e frutos gordos. Mas por qu\u00ea?<\/span><\/p>\n

A\u00ed entra a ci\u00eancia. Algu\u00e9m, talvez s\u00e9culos depois, levou essa sabedoria emp\u00edrica para o laborat\u00f3rio. Descobriu-se que n\u00e3o era o animal, nem a quantidade, mas a composi\u00e7\u00e3o qu\u00edmica. N\u00e3o adiantava o prest\u00edgio do estrume do elefante ou o charme das bolinhas da ovelha \u2014 o segredo estava na humilde e eficiente titica de galinha.<\/span><\/p>\n

Eis a consagra\u00e7\u00e3o da experi\u00eancia pela teoria. Da observa\u00e7\u00e3o ao m\u00e9todo. Do m\u00e9todo \u00e0 melhoria cont\u00ednua. E dessa sequ\u00eancia \u2014 olhar, testar, ajustar \u2014 nasce o conhecimento com raiz e prop\u00f3sito\u2026<\/span><\/p>\n

O mesmo vale para a execu\u00e7\u00e3o comercial no agroneg\u00f3cio\u2026\u00a0<\/span><\/p>\n

Porque, convenhamos, vender sem plano \u00e9 como jogar titica ao vento: voc\u00ea at\u00e9 fertiliza algo, mas n\u00e3o sabe o qu\u00ea, nem quando, nem onde\u2026<\/span><\/p>\n

Ap\u00f3s mais de 40 anos como consultor, atendendo mais de mil empresas, aprendi que vender exige m\u00e9todo. E m\u00e9todo exige um determinado m\u00e9todo certo\u2026 para \u201ccada solo\u201d (cliente, produto e momento estrat\u00e9gico) uma respectiva abordagem\u2026<\/span><\/p>\n

No agro, o produtor n\u00e3o toma uma \u00fanica decis\u00e3o por safra: ele decide todos os dias, v\u00e1rias vezes. E a empresa que n\u00e3o est\u00e1 presente nesses momentos, com uma proposta de valor clara e a\u00e7\u00e3o coordenada, perde\u2026 E nem sempre percebe o tamanho da perda\u2026<\/span><\/p>\n

\u00c9 por isso que defendo a implanta\u00e7\u00e3o de um Modelo de Execu\u00e7\u00e3o Comercial Sist\u00eamica, onde toda a organiza\u00e7\u00e3o atua com um \u00fanico prop\u00f3sito: vender \u2014 ou ajudar a vender\u2026<\/span><\/p>\n

Essa doutrina \u00e9 ter a empresa verdadeiramente orientada ao mercado\u2026<\/span><\/p>\n

E no centro dessa execu\u00e7\u00e3o est\u00e1 o que chamamos de fazer o BRIC CERTO: dominar o que vender, para quem vender, e como vender\u2026<\/span><\/p>\n

BRIC CERTO \u00e9 a s\u00edntese da intelig\u00eancia comercial aplicada ao campo\u2026\u00c9 a venda pensada antes de ser feita. \u00c9 saber que n\u00e3o basta ter produto: \u00e9 preciso ofertar o produto certo, ao cliente certo, com a abordagem certa. \u00c9 isso que constr\u00f3i rela\u00e7\u00e3o, margem, recorr\u00eancia e reputa\u00e7\u00e3o\u2026<\/span><\/p>\n

Porque no fim das contas, o problema nunca foi falta de titica, o problema \u00e9 n\u00e3o saber onde aplic\u00e1-la\u2026<\/span><\/p>\n

Como resumo: vender n\u00e3o \u00e9 arte\u2026 \u00e9 uma ci\u00eancia\u2026\u00a0e\u00a0ela\u00a0\u00e9\u00a0exata\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Por Clovis Lumertz, CEO & FOUNDER da ALLCON | Empres\u00e1rio | Consultor | Conselheiro de Administra\u00e7\u00e3o | Investidor Start Ups Em algum momento da hist\u00f3ria, provavelmente entre um rol\u00ea no campo e um olhar curioso para o galinheiro, algu\u00e9m reparou numa coisa interessante: onde a galinha fazia suas necessidades, as…<\/p>\n","protected":false},"author":10,"featured_media":5443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,131],"tags":[],"class_list":["post-5440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-destaques"],"yoast_head":"\nBric certo - 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